Peach Phasakorn

SEO LEAD / SYSTEM BUILDER

Strategy depth. Technical range. Systems thinking.

The full stack — SEO, AI Search, LLM workflows, agentic AI, Python automation and engineering. Not just tool names: what I actually build and what it does.

Skill Groups

4

Capabilities

17

AI Workflows

6

Leadership capabilities

Direction, ownership and calm under pressure.

The capability stack starts with the work a Lead is accountable for: making priorities clear, coordinating people and turning uncertainty into an executable next step.

Set direction

Translate business goals and search evidence into a sequenced SEO plan.

Create ownership

Break work into clear handoffs across SEO, Marketing, AE and development.

Represent the team

Assess feasibility, capacity, risk and client expectations before commitments are made.

Solve in the moment

Diagnose live blockers and decide the next practical action without losing context.

AI & LLM

What I build with AI

LLM-Powered SEO Analysis

Feeds structured SEO data (GSC, GA4, PSI, SERP, crawl) into LLMs with a data contract and output validation — so AI analysis is auditable, not hallucinated.

SEO Monitor Bot llm-analyze: Gemini / GPT / Claude analyze 15 brands with validated JSON output

Root-cause analysis: keyword → page → intent → technical, with evidence

Impact payload: deterministic JSON for LLM consumption

AI Search Optimization

Optimizes content and structured data so AI search engines (Google AI Overviews, ChatGPT, Perplexity) understand the entity and cite the source.

Entity SEO: Person, Organization, Article schema with SameAs links

Content structured for answer-engine extraction

Brand mention monitoring across AI search results

AI Content & A/B Testing

Uses LLMs to generate content briefs from SERP analysis, create title/meta variants, and predict which variant will rank better before publishing.

Content briefs generated from competitor SERP analysis

Title impact analysis: compare two titles, predict winner

A/B test SEO: compare h1, word count, schema, video — with confidence score

AI Forecasting & Win Probability

Probabilistic ranking forecast model that combines GSC, GA4, PSI and SERP competitor data to predict if a keyword can reach Top 3 — before investing in content.

forecast-rank: predicts ranking trajectory for any keyword

win-prob: calculates win probability vs competitors + advantage projection

Backtest: validates model against 90-day historical data, tunes weights

Agentic AI Pipelines (QuantSoar)

Built multi-agent AI system for QuantSoar — investment intelligence platform with agent routing, RAG, and inter-agent communication.

Agent router: routes queries to portfolio, macro, research, alert, strategy, tutor agents

RAG engine: retrieval-augmented generation on filings, earnings, news

Micro-catalyst agent: finds overlooked ripple effects and second-order impacts

Marketing agents: analytics, campaign, monitor, financial agents with orchestrator

Automation with AI

Python pipelines that combine data collection, AI analysis and report generation into one repeatable workflow — reducing manual work from hours to minutes.

SEO Monitor Bot: 15 brands, JSON/HTML/Markdown reports with LLM analysis

Competitor alerts: AI monitors SERP changes and flags threats

Link opportunities: AI identifies backlink gaps from SERP + niche heuristics

Full stack

Capability groups

SEO (%)

SEO Strategy & Client Pitching

Strategy Decks · Executive Narrative · Live Q&A · Stakeholder Alignment

SEO Roadmaps & Prioritization

Quarterly Planning · Effort / Impact · KPI Mapping · Delivery Sequencing

Keyword, Competitor & Market Strategy

Search Intent · SERP Analysis · Ahrefs · SE Ranking · Google Trends

Content Strategy & Topic Clusters

Content Briefs · Topic Clusters · Editorial Planning · Internal Linking

Technical, Local & Structured SEO

Technical Audits · Local SEO · Core Web Vitals · JSON-LD · Schema.org

AI Search / AEO / GEO (%)

AI Search Optimization

AI Overviews · LLM Citations · Answer-Engine Optimization (AEO) · Generative Engine Optimization (GEO) · Entity Clarity

Schema for AI

JSON-LD · Entity SEO · Knowledge Graph Alignment · SameAs Links

AI Search Monitoring

SERP Tracking · AI Overview Tracking · Brand Mention Monitoring

AI & LLM Workflows (%)

LLM-Powered SEO Analysis

Gemini · GPT · Claude · LLM Analyze Pipeline · Output Validation

AI Content Generation

Content Briefs from SERP · Title / Meta Generation · A/B Variant Generation

Agentic Pipelines

Agent Routing · RAG · Multi-Agent Orchestration · Inter-Agent Board

AI Forecasting

Ranking Forecast · Win-Probability Model · Backtest & Weight Tuning

Engineering (%)

Python & Automation

Python · GSC API · GA4 API · PageSpeed Insights · SE Ranking API

Content Architecture Automation

Pillar Selection · Topic Clustering · Link Juice · Content Gaps · CMS Exports

Web Development

Next.js · React · WordPress · Shopify · PHP · MySQL

Backend & Data

FastAPI · PostgreSQL · Redis · Docker · REST API

Analytics

GA4 · GTM · Looker Studio · Mandala Analytics · Whatagraph

AEO / GEO

Capability and proof stay separate.

I can apply answer-engine and generative-search principles within an SEO foundation. Published case-study proof is listed separately so capability is never presented as a client outcome.

Can do

  • Structure entities, schema and internal context for machine-readable answers.
  • Map search intent to concise, citation-ready content and information architecture.
  • Audit answer visibility and turn gaps into measurable SEO experiments.

Published case-study proof

No standalone AEO/GEO client case study is published yet. See the SEO systems and ranking case studies for the underlying technical, content and measurement foundation.

View published evidence →

Tools index

The tools behind the capability stack.

A compact reference for recruiters and hiring teams. The proof links above show where these tools are applied.

Google Search ConsoleGoogle Analytics 4Google Keyword PlannerGoogle TrendsAhrefsSE RankingScreaming FrogPythonGSC APIGA4 APIPageSpeed InsightsWordPressNext.jsReactFastAPIPostgreSQLRedisDockerJSON-LDSchema.orgLooker StudioGTM

See these skills in action.

Projects and case studies show what these capabilities produce.

READY FOR THE NEXT MOVE?

Need someone who can see the whole SEO picture—and decide what happens next?