In-house depth
Own the context end to end.
Stay close to the product, audience, technical stack and commercial priorities so SEO decisions improve the whole site—not one isolated metric.
SEO LEAD / SYSTEM BUILDER
From building websites to leading SEO decisions.
A timeline of roles across agency, in-house, freelance and military work — each with a clear scope and the tools used.
Roles
5
Process Steps
7
Since
Oct 2023
Roles
Timeline
Oct 2023–present
SEO Specialist
Common Ground
SEO, technical SEO, on-page SEO, off-page SEO, AI workflows
May 2023–Sep 2023
SEO Specialist
App-Bit Studio Co., Ltd.
SEO, market research, keyword research
Mar 2023–Apr 2023
SEO Specialist
Growfox Co., Ltd.
SEO, on-page SEO, off-page SEO, AI workflows
Jan 2023–Mar 2023
SEO Specialist
Haewon Clinic
SEO, on-page SEO, off-page SEO, AI workflows
Sep 2021–Jan 2023
Digital Strategic Planner & Video Editor
The Real One Co.,Ltd.
Digital strategy, video editing, digital video
Operating perspective
Depth in one brand. Range across a portfolio.
In-house work taught me to stay close to one business; agency work taught me to make the same discipline repeatable across many brands, teams and constraints.
Agency range
Make priorities clear at portfolio scale.
Move between industries, stakeholders and deadlines while keeping evidence, ownership, quality gates and client communication consistent.
Lead responsibilities
I make the next action clear.
Alongside delivery, I lead planning, resolve blockers and keep the team aligned from the first question to the next measurable step.
First-call problem solver
The person teammates turn to first for brand context, technical questions, tool usage, metric meaning and a practical way forward.
SEO planning lead
Plans the SEO direction, reviews overall performance, breaks work into clear ownership and coordinates the next move across the team.
Strategy and communication
Shapes website improvement plans, presentation slides, client-pitch narratives and reporting so the work is easy to understand and act on.
Solution owner
Prepares for likely issues and solves live problems across websites, teams, brands and leadership with a calm, immediate next step.
Current operating scope
- Plan SEO direction and review performance
- Delegate work by capability and capacity
- Build website-improvement and pitch slides
- Shape reports for clients and leadership
- Solve live blockers across web, team and brand
- Prepare the next action before the issue escalates
How I work
Process
A systematic approach for HR and clients — every step has an input, deliverable and outcome that can be checked.
Working Process (%)
Discovery
Business goals, target audience, constraints → Brief and scope → Clear understanding of what to do and how to measure success
SEO Audit
Website, GSC/GA4 data → Audit report with prioritization → Known issues ranked by impact
Research
Keywords, competitors, intent → Content/keyword map → Identified opportunities and gaps
Strategy
Audit + research → Roadmap and KPIs → A clear, verifiable plan
Implementation
Roadmap → Technical + content + schema → Real work shipped in order
Tracking
GSC, GA4, GTM → Dashboard and reports → Real-time visibility into results
Optimization
Results + feedback → Next iteration → Continuous improvement
Cross-functional workflow
From a question to an owned next move.
I connect SEO, Marketing, AE, developers and leadership around the same context so decisions become work the right person can ship.
01
Frame
Clarify the business request and the outcome.
02
Assess
Check evidence, feasibility, capacity and risk.
03
Plan
Set priority, sequence, owner and definition of done.
04
Align
Turn the plan into a client-ready brief or pitch.
05
Follow through
Review delivery, measurement and the next iteration.
Web-development foundation
I understand the page behind the metric.
Building websites since age 17 gives me the technical context to turn SEO recommendations into implementation-ready work.
Structure
HTML, CSS, PHP, MySQL and WordPress architecture.
Delivery
JavaScript, React and Next.js decisions that affect SEO.
Experience
Marketing Communications perspective connects pages to people.
See the results this process produces.
Case studies show the business impact of this systematic approach.